SK Chase: Maximising Gift Voucher Revenue For Your Hotel
Presented by: Steph Wilson
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One of the keynote speakers for our September webinar was SK Chase founder and CEO, Steph Wilson. The Edinburgh-based gift voucher solutions company work almost exclusively with the hospitality sector. They help nearly 400 hotels across the globe sell gift vouchers quickly and easily online.
Steph shared her three top tips for hotels who are looking to maximise the revenue generated via gift voucher sales. In times of uncertainty, selling gift vouchers with extended validity periods are a great way of making money. Some of SK Chase’s saw exponential growth in their gift voucher sales over lockdown and properties who don’t currently offer gift vouchers might be missing out on an additional 20% in revenue.
Steph’s Top Three Tips For Maximising Gift Voucher Sales
Gift Vouchers are a great way to engage even more with your local market & wider UK domestic market with customers not just buying these as gifts but for personal use too if the offer is right.
Black Friday offers a huge opportunity to promote strong offers through your voucher platform, generating urgency & high demand for a 1 day sale window that can help generate business during quieter periods.
Christmas gift voucher sales are expected to be stronger than ever this year with customers more inclined to buy personalised gifts from the comfort of their own home. Gift voucher revenue can help replace some of your lost income - ensure you have a Christmas gift offering available.
