How to ensure your property gets noticed online
Often overlooked and under-done, property marketing should be at the top of your to-do list when trying to market your hotel, restaurant, venue or experiences online. You've heard the term 'you eat with your eyes' right?! Consider that when looking at how your brand/property appears online. Does it look tasty!?… BE HONEST! Are you giving your audience enjoy attractive content to get stuck into?
Visualisation is king when trying to promote, engage and convert prospective consumers. With that in mind, here are our Top 3 recommendations on the bare-necessities to ensure you stand out from the noise.
1. Fresh, High-End Professional Photography
We know just how much passion, love and effort goes into running your venues and the wonderful spaces you offer at them. The worst thing you can do as a brand is to tarnish this by having mediocre photography.
An Image says a thousand words? You're damn right. A single poor image of your venue could be enough wipe all of that love, passion and effort you put in from your prospective customers mind an instant.
It's important that you work closely with your photographer/agency to ensure that how you want to be perceived as a brand is reflected through your photography. Be if food, drinks, venues or rooms; high quality photography is the very least THEY & YOU deserve.
2. Virtual Property Tours
The height of virtual viewing technology; Virtual Tours are changing the way consumers view your property digitally. Perfect for room tours, function suites, wedding venues, restaurants, bars… the opportunity is endless and leaves the viewer fully immersed in your property.
Click here to try for yourself.
3. Hero Video Content
It is crucial that you connect with your target audience on an emotional level. Video marketing will allow you to do just that by encompassing all of your property's unique selling points into one piece of content that not only captures your audience’s attention, but leaves them in no doubt that your property is the one for them.
This advice was supplied by Nest Marketing
